RETROGRADE
Motion design campaign for debut single
Motion Design, Kinetic Typography, Mixed Media.
Project Overview
RETROGRADE is a motion-led promotional campaign developed for the launch of Daisy Pring’s debut single. The project consists of three animated posters designed as digital-first marketing assets, combining kinetic typography, mixed media, photography, and sound design to generate anticipation around the release. Each motion poster highlights the artist, song title, and release date while translating the track’s themes through retro-inspired glitch aesthetics and rhythmic motion.
Role: Motion Designer, Photographer, Creative Direction.
Deliverables: 3 animated posters, Digital marketing assets, Social-first motion content.
Tools: After Effects, Photoshop, Premiere Pro.
CONCEPT & CREATIVE DIRECTION
The campaign systematically explores themes of emotional push and pull, repetition, and reconnection, visually articulating the cyclical nature inherent in the song's structure. The use of purple tones, intentional glitch effects, and layered imagery was instrumental in representing two contrasting energies in a state of collision and separation.
“A retro-inspired motion system meticulously designed to move in synchronization with the rhythm of the track.
PROCESS & OUTCOME
The motion system was developed through iterative experimentation with pacing, rhythm, and typographic movement, with a strong focus on maintaining legibility within high-energy glitch effects. Analogue-inspired distortion was carefully balanced with digital precision, while layered mixed media elements ensured smooth performance and playback across platforms. The resulting motion posters function as scroll-stopping assets for social media and digital promotion, acting as both release marketing tools and a visual extension of the song’s identity designed to drive engagement and streaming.
multiple touchpoints. I’m particularly drawn to projects that balance clarity and creativity, where design needs to communicate complex ideas in an accessible and engaging way.
With hands-on experience collaborating with developers, marketers, and community stakeholders, I approach each project strategically and collaboratively.
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