Excel HSC Copilot
Creative AI learning platform for HSC students
Brand, product design, creative AI systems & social media management.
Project Snapshot
Excel HSC Copilot is an AI-powered study platform designed to enhance the learning efficacy of Year 11–12 students through structured content, interactive tools, and creative AI support mechanisms.
Branding, Product & UI Design, Creative AI Systems, Social Media & Marketing.
Brand & Visual Identity
Excel HSC Copilot is an AI-powered study platform designed to enhance the learning efficacy of Year 11–12 students through structured content, interactive tools, and creative AI support mechanisms.
Product & UX Design
Designing an intuitive, student-centric interface prioritised for clarity, content hierarchy, and the transparent tracking of academic progress. User flows were structured to reduce friction, support routine study habits, and make complex content feel approachable.
Creative AI Systems
Creative AI is embedded as a deliberate learning support system rather than a replacement for independent thinking. AI tools assist with content clarification, question breakdowns, exam preparation, and study efficiency—enhancing understanding while reinforcing active learning behaviours.
Content Systems & Learning Tools
A modular content system supporting scalable learning across subjects, including structured study guides, topic breakdowns, practice tools, and exam-focused preparation resources designed for consistent student engagement.
Social Media & Marketing
Social media and marketing operations were managed across key platforms, including content strategy development, campaign execution, and ongoing optimisation. The account produced multiple viral short-form videos, with individual reels exceeding 788K views and 65K likes, driving significant audience growth and sustained engagement through platform-native educational content.
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